samantha yu

CMO

Date of birth:
20 January 1989

Profession:
CEO at InQvation ApS

Experience:
Prior to joining Astralis, Samm was Vice President, Brand & Integrated Marketing at Refinery29, where she led a team of creatives and strategists to connect brands with R29’s global audience. During her eight years at R29, spanning New York and London, Samm built partnerships — with clients including Unilever, Samsung, Amazon, Gucci, and MAC— that advanced Refinery29 from a media start-up to an award-winning publisher in the VICE Media Group. Samm has lived on three continents and speaks four languages including French, Mandarin, and Korean.

Education:
- Sep 2007 – May 2012: Harvard University, Bachelor of Arts, Sociology    

Starting date:
February 1, 2021

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