"A clutch" is the definition of an action that changes the game - from a difficult position to a stunning victory.

In Denmark, we currently have a general election for the parliament. Today, we "hack" the public discussion with a digital and analog campaign for our very own Clutch Minister under the slogan: "Make Astralis Great Again."

It is not unseen that organizations take advantage of an election by setting up posters on light poles, fences, and walls alongside all the official candidates' banners.

We do the same, but we back it up with a digital campaign site with 4 key campaign bullets, each with its own underlying message:

• More Clutches (touch grass)
• CS:GO Major to Aars (support your local community)
• Gaming in all retirement homes (gaming is for all)
• CS:GO to the Olympics (train your brain - not just your abs)

We also have a candidate test for those who have not yet decided to vote for the Clutch Minister; you can get your Clutch Minister merchandise and subscribe to our newsletter and socials.

It's fun and games, but so much more. We want gaming and the gaming industry to be taken seriously and on the public agenda when the election is over!

Visit the Danish campaign site https://www.clutchministeren.dk/ for more!

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Clutchministeren.dk

Press Photos (WeTransfer)

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