Astralis Tribute Reached Millions Worldwide
On April 23 when Astralis announced the sale of Nicolai 'dev1ce' Reedtz, it was done with a tribute video alongside an extensive social media tribute throughout the day. Fans were encouraged to share their favorite memories of dev1ce using the hashtag #deardev1ce. A hashtag that quickly started trending in Denmark, the UK, and Brazil with moving stories from more than 13.000 fans.
The tribute video in numbers:
- 1.5 million views across Astralis YouTube and Social Media platforms
- More than a million engagements, likes, and comments
- 20.000 new followers across all channels
A huge thank you goes out to everyone who made the day historic in a much broader sense than just the announcement alone.
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